The opportunity to commercialise the hemp and cannabis industry in South Africa is that it is a new, fast-growing, multi-billion dollar sector with local and international markets. The potential legal pharmaceutical market for hemp and cannabis in South Africa alone has been estimated at over R100 billion a year. But there are challenges. First, that the government fails to implement changes needed to ensure the sector grows in a way that benefits township and rural entrepreneurs farmers. The second is that, from mid-2022, small scale farmers farming cannabis promised to be issued with licences to farm legally. However, some farmers in the rural areas of the Eastern Cape are still waiting.