Since the Thai government legalised cannabis on June 9, 2022 by removing the plant from the list of prohibited narcotics, the tourism sector was expected to reap a windfall as Thailand was the first country in Asia to allow hemp consumption for certain purposes, other than recreational use. A month after decriminalisation, the Tourism Authority of Thailand (TAT) published rules and regulations concerning cannabis and hemp use in the country in a bid to inform and warn tourists about prohibitions against smoking in public. The bid followed a number of reports about foreign tourists who possessed or consumed cannabis without knowing they could face harsh punishment.