Excoriated by some policymakers and by the legal cannabis industry as an unfair competitor and as a demonstration that legalization isn’t working, the illicit market remains popular with consumers for reasons of price, quality, and product availability. According to a survey conducted by Vikiana Clement, the executive director of the Cannabis Education Task Force at Brooklyn’s Medgar Evers College, so-called “illicit” cannabis operators actually performed better than their corporate competition on several key metrics, including the “triple-bottom line” of social and environmental responsibility as well as pure profit.