State marijuana packaging must be ‘as unattractive as possible’

The four-year experiment is part of the current government’s coalition agreement
Dutch News (Netherlands)
Wednesday, October 2, 2019

More rules about the pending experiments with regulated marijuana production are becoming clear. In particular, officials are keen to make sure non-users do not take up the habit, so state-produced cannabis will be sold in ‘unattractive’ packaging. Growers may only use the Helvetica typeface on the packages and black ink. In addition the packet must be ‘free of all processing and branding which could make it more appealing’. Nor may the packaging state what the likely effect of taking the drug is. The package must, however, also include a health warning. The government said in August it will press ahead with trials of regulated marijuana production with the maximum 10 cities when the experiment starts in 2021.