Through all the smoke, the cannabis industry needs to develop a bigger vision
The cannabis industry has a truly unique opportunity to address and face head on the issues that plague other industries and have been identified as not just bad for business, but also bad for society in its entirety
Friday, May 10, 2019
The cannabis industry can build a better and regenerative culture, rather than falling into the same old tired and destructive human and corporate patterns of extractive companies. We can create a diverse industry from the ground up. The federal and provincial governments can incentivize and support the creation of small sustainable environmentally friendly farms. In a transparent legal market, consumers can purchase cannabis aligned with their values, whatever they may be. We can promote gender parity and inclusiveness in the boardroom, and foster equity in the licencing process with buy-in from local, provincial and federal governments. Let’s create fair trade standards that will help farmers to not just survive but thrive, and give back to our communities economically, in the spirit of good stewardship.
