California outdoor marijuana cultivators to designate products by growing region
The designation of origin will be especially useful in the event of federal cannabis legalization – as well as if and when cannabis growers are allowed to ship products nationwide
Thursday, October 15, 2020
California’s marijuana market is borrowing a page from the state’s world-famous wine industry thanks to a new law intended to help outdoor cannabis growers brand and market their products by highlighting where and how they’re produced. When Gov. Gavin Newsom signed Senate Bill 67 on Sept. 30, the law established that any cannabis product claiming an “appellation of origin” from a California region must have been grown in the soil and with the sun from that region – in other words, without artificial light or shelter, such as a greenhouse or hoop house. California is leading the way with this legislation, and other West Coast states, including Oregon and Washington state, might take notice. Such designations can help smaller growers distinguish their cannabis.
